AD0-E560 QUESTIONS AND ANSWERS

AD0-E560 questions and answers

AD0-E560 questions and answers

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Adobe Marketo Engage Architect Master Sample Questions (Q59-Q64):

NEW QUESTION # 59
What is the primary objective of an enablement rollout plan?

  • A. Enhance email deliverability
  • B. Automate marketing workflows
  • C. Increase system uptime
  • D. Educate stakeholders on system usage

Answer: D


NEW QUESTION # 60
Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

  • A. SEO Traffic
  • B. Internal Email Campaigns
  • C. Social Media Ads
  • D. Landing Page Designs

Answer: A,C


NEW QUESTION # 61
A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

  • A. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
  • B. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
  • C. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
  • D. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.

Answer: B,C


NEW QUESTION # 62
A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

  • A. Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
  • B. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
  • C. Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
  • D. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity

Answer: B


NEW QUESTION # 63
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

  • A. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
  • B. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
  • C. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
  • D. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on

Answer: D


NEW QUESTION # 64
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